ALICE IN WONDERLAND - LE MONDE GOURMAND x DISNEY

Creative Director - Lisa McCaffrey
Art Director - Colette Burda
Designer & Styling Director - Audrey Engman
Photographer - Emma Craft
DP - Leo Hsu
Prop Stylist - Milena Gorum
Stylist - Dione Davis
Hair Stylist - Edward Lampley
Makeup Artist - Marta Mariotti
Talent - Miya Kofo
Composer - Papertape
Colorist - Simon Boisx
Copy Writer - Katie McBroom

Fall into a world where fragrance transforms. In celebration of Disney’s Alice in Wonderland 75th anniversary, the Alice in Wonderland x Le Monde Gourmand collection twists familiar notes into something entirely unexpected. Florals are flipped upside down, sweetness is swirled with secrets, and citrus carries a touch of madness—each scent pulling you deeper, inviting you to follow curiosity wherever it leads.

As part of the creative team behind the 360° campaign, I helped extend this world into an immersive retail experience. For the Ulta Beauty launch, I concepted and directed a pop-up in collaboration with the creative director and set designer, translating Wonderland’s whimsical spirit into a physical space.

I also created an interactive scent quiz pairing customers with a fragrance and Wonderland character, complete with bespoke character cards, and concepted and directed a training video for Ulta brand ambassadors.

For the campaign photoshoot, I directed styling and supported on set as a production assistant, helping bring the creative vision to life from concept through execution.

LOSE YOURSELF. FIND WONDERLAND.

WHICH WONDERLAND CHARACTER ARE YOU?

WELCOME TO WONDERLAND.
YOUR FRAGRANCE JOURNEY BEGINS NOW.

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