ALICE IN WONDERLAND - LE MONDE GOURMAND x DISNEY

Creative Director - Lisa McCaffrey
Art Director - Colette Burda
Designer & Styling Director - Audrey Engman
Photographer - Emma Craft
Director of Production - Leo Hsu
Prop Stylist - Milena Gorum
Stylist - Dione Davis
Hair Stylist - Edward Lampley
Makeup Artist - Marta Mariotti
Talent - Miya Kofo
Copy Writer - Katie McBroom

Fall into a world where fragrance transforms. In celebration of Disney’s Alice in Wonderland 75th anniversary,
the Alice in Wonderland x Le Monde Gourmand collection twists familiar notes into something entirely unexpected. Florals are flipped upside down, sweetness is swirled with secrets, and citrus carries a touch of madness—each scent pulling you deeper, inviting you to follow curiosity wherever it leads.

LOSE YOURSELF. FIND WONDERLAND.

WHICH WONDERLAND CHARACTER ARE YOU?

As part of the creative team behind the 360° campaign, I helped extend this world into an immersive retail experience. For the Ulta Beauty launch, I concepted and directed a pop-up in collaboration with the creative director and set designer, translating Wonderland’s whimsical spirit into a physical space.

I also created an interactive scent quiz pairing customers with a fragrance and Wonderland character, complete with bespoke character cards.

For the campaign photoshoot, I directed styling and supported on set as a production assistant, helping bring the creative vision to life from concept through execution.

WELCOME TO WONDERLAND.
YOUR FRAGRANCE JOURNEY BEGINS NOW.

I collaborated closely with a video editor and voice actor from initial concept development through final execution to create and direct a comprehensive training video for Ulta brand ambassadors, overseeing creative direction, messaging, visual storytelling, and post-production to build an engaging and brand-aligned educational experience.

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