Creative Director - Carolyn Veith Krienke
Designer - Audrey Engman
Photographer - Jarren Vink
Prop Stylist - Elizabeth Press
Designer - Audrey Engman
Photographer - Jarren Vink
Prop Stylist - Elizabeth Press
I was selected among 8 undergraduate students into the Estée Lauder CEO Global Presidential Program as a Designer on Clinique's 360 Global Creative team. During my first week of the internship, I shadowed the annual Lunar New Year campaign 5-day photoshoot, and by the end of the summer, I designed 42 light-boxes and 10 communication boxes to be used in its Asia Pacific region launch.
The following designs are some of the Lunar New Year light boxes and communication boxes I created in collaboration with the project's Creative Director Carolyn Veith.
Lunar New Year Light Boxes
Lunar New Year Photoshoot BTS
Active Derm Photography Investigation
Creative Director - Jenn McManus
Assistant Art Director - Audrey Engman
Photographer - Matthew Chaves
Assistant Art Director - Audrey Engman
Photographer - Matthew Chaves
Additionally, I conducted a 3-month long investigation into 6 innovative ingredient photography methods for Clinique’s brand transition towards “Active Derm,” and my final approach was tested with a commercial still life photographer and subsequently presented to the Clinique SVP Global Creative Director. I also focused on competitive research and the creation of digital and print graphic design assets for Clinique’s Hi-Fi mascara launch.
The following images are the test photographs created in collaboration with Photographer Matthew Chaves and Creative Director Jenn McManus.
